Senior Marketing & Strategy Executive

Julio C.
Hernandez

Sr. Manager · Tech & Telecommunications · B2B Growth

Building brands and driving growth across two continents — from Caracas to McAllen, from telco giants to data centers.
20+
Years in Tech & Telecom
$285M
B2B Revenue Growth Led
30+
Direct Reports Managed
9
Campaign Launches in 2023

From leading enterprise B2B at Telefónica Movistar to orchestrating go-to-market at MDC Data Centers — a career defined by transforming market complexity into measurable growth.

🇺🇸 USA Green Card 🇮🇹 EU / Italian Passport 🇲🇽 McAllen, TX 🎓 Harvard · MBA · MSc Eng.

Strategist at the intersection of
marketing, technology, and growth.

My career is a story of building things that scale. Over two decades spanning Venezuela, the broader Latin American telecom market, and the U.S. border economy, I've worked at every altitude of commercial strategy — from pricing a SIM card for 2.5 million customers a year to advising on a cross-border M&A deal worth multiples of EBITDA.

At Telefónica Movistar, I ran marketing for one of Latin America's most competitive mobile markets, growing B2B revenue 32% year-on-year and building commercial programs that served enterprise clients from SMEs to government. The work required rigorous financial thinking and a marketer's instinct for what moves people.

At CMI Capital, I shifted into a strategic investor role, translating market intelligence into governance decisions for a major regional telco. It was there that I sharpened the discipline of connecting operational marketing to financial outcomes at the boardroom level.

Today at MDC Data Centers, I lead marketing for a fast-growing data infrastructure company at the U.S.–Mexico border — a uniquely complex market where geopolitics, enterprise demand, and connectivity infrastructure all converge. I design campaigns, manage brand identity, and build the go-to-market engine that positions MDC as the trusted partner for cross-border colocation.

Growth Marketing
Full-funnel B2B campaigns — from awareness to MQL — with a strong ABM and inbound methodology.
Brand & Positioning
Building differentiated narratives in commoditized tech markets, including product marketing and pricing strategy.
Strategic Finance
Revenue management, budget ownership, and KPI-driven decision-making with P&L accountability.
Cross-Border Markets
Deep expertise in Latin American and U.S. markets, with bilingual fluency and multicultural leadership.

A track record built across industries, borders, and market cycles.

MDC Data Centers 2022 – Present · McAllen, TX
Senior Marketing Manager, Products & Innovation
Leading the full marketing function for a U.S.–Mexico border data infrastructure company — from campaign development to brand positioning, corporate events, ABM strategy, and product marketing. Oversees a multidisciplinary team of 5 across local and remote operations.
Launched 9 targeted campaigns in 2023, expanding brand awareness and qualified pipeline.
Executed Digital & ABM strategies that deepened enterprise client relationships and drove MQL growth.
Developed quarterly corporate events that generated new business opportunities and client satisfaction metrics.
CMI Capital — Corporación Multi Inversiones 2016 – 2022 · Regional
Business Strategic & Telecom Manager
Served as the strategic bridge between CMI's investment leadership and Telefónica CAM's operations. Managed financial oversight, supported M&A processes, and developed digital transformation roadmaps across CMI's business units including Finance, Energy, and Real Estate.
Delivered 100%+ dividend compliance to stakeholders from 2016 to 2019.
Closed the Telefónica CAM asset sale at ~6× EBITDA — a benchmark transaction in the region.
Identified $100M+ in long-term growth opportunities through Telefónica CAM's strategic vision analysis.
Telefónica Movistar 2012 – 2016 · Venezuela
Marketing Director — Commercial Offer & Devices
Directed commercial propositions across mobile, internet, and FWA subscriptions for one of Latin America's largest operators. Oversaw device planning for mobile, TV, and M2M, managing budgets for device subsidies and leading a team of 4 managers and 25+ professionals.
Maintained 40%+ average Flow Share in mobile sales (~2.5M customers/year).
Exceeded B2C new mobile customer objectives by 110% between 2013 and 2016.
Maintained 100% SIM card coverage through severe foreign currency supply chain constraints.
Telefónica Movistar 2009 – 2012 · Venezuela
Deputy Director, B2B Marketing & Planning
Built and scaled the enterprise and SME marketing function, managing pricing strategy, promotions, financial budgets, and a team of 5 managers and 35+ individuals. Launched new B2B product lines in a high-growth segment.
Grew B2B revenue 32% YoY to $285M in a market with 11% CAGR.
Designed a new B2B Incentive Sales Program anchored in net sales value, churn, and billing KPIs.
Launched MPLS, Hosted Managed Services, and M2M Solutions to enterprise customers.
Telefónica Movistar 2007 – 2009 · Venezuela
B2B Marketing Manager — Enterprise & SME
Led strategic marketing plans for B2B, including tariff design, product launches, financial budgets, and business case development. Introduced sector analysis frameworks and sales automation tools across regional operations.
Grew B2B Telefónica Revenue Share from 33% to 52% in two years.
Accelerated 25% ARPU growth through new tariff design and value-added service penetration.
Built a B2B Market Share model to identify and capture new competitive opportunities.
CANTV — Verizon Affiliate 2001 – 2007 · Venezuela
B2B Marketing Manager & Business Strategy Specialist
Began career at Venezuela's national telco in a Verizon joint venture — first in Wholesale & Carriers strategy, then leading B2B Marketing for Enterprise and Government segments. These foundational years built deep expertise in telco market mechanics, regulatory environments, and large-account relationship management.
Managed enterprise and government account marketing at national scale.
Developed wholesale and carrier strategy in a regulated telecom market.

Turning complexity into outcomes.

M&A at EBITDA Multiple
Supported the close of Telefónica CAM's regional asset sale at approximately 6× EBITDA — delivering exceptional returns for CMI Capital stakeholders.
$285M
B2B Revenue at Peak
Led B2B Marketing & Planning at Telefónica Movistar through a 32% YoY revenue growth phase, reaching $285M in annual B2B revenues.
52%
Revenue Share Captured
Grew Telefónica's B2B revenue share from 33% to 52% in just two years through targeted pricing, tariff design, and strategic marketing campaigns.
110%
Sales Objectives Exceeded
Surpassed new B2C mobile customer acquisition targets by 110% over three years, while sustaining 40%+ Flow Share in a 2.5M customer/year market.
9
Campaigns Launched in Year One
At MDC Data Centers, designed and executed 9 distinct marketing campaigns in 2023, covering ABM, digital, events, and brand — building a marketing engine from the ground up.
$100M+
Opportunities Mapped
Developed CMI Capital's Long Term Vision for Telefónica CAM, surfacing over $100M in actionable growth opportunities across the regional footprint.

A multidisciplinary toolkit
built across two decades.

Marketing & Growth
B2B Marketing Strategy ABM Campaigns Inbound Marketing Digital Marketing Brand Management Product Marketing Go-To-Market Content Strategy
Strategy & Finance
Pricing Strategy Revenue Management P&L Accountability M&A Support Market Research KPI & Data-Driven Decisions Demand Forecasting
Leadership & Operations
Team Leadership (30+) Event Planning & Execution Cross-functional Collaboration Remote Team Management Executive Communication
Tools & Platforms
HubSpot Google Suite Asana Miro MS Office Planning 4DX B2B Sales Platforms

Academic foundation for a global career.

Harvard Business School Online
Certificate in Digital Marketing Strategy
Cohort: October 2024
IESA — Instituto de Estudios Superiores de Administración
Master in Business Administration (MBA)
Caracas, Venezuela
SMU — Cox School of Business
International MBA Exchange Program
Dallas, TX, USA
USB — Universidad Simón Bolívar
Bachelor of Science in Mechanical Engineering
Caracas, Venezuela

Let's connect.

Whether you're exploring a partnership, a senior marketing role, or a strategic conversation about B2B growth in tech and telecom — I'd welcome the opportunity to connect.

Location
McAllen, TX 78504, USA
Languages
Spanish (Native) · English (Professional Advanced)
Work Authorization
USA Green Card · EU / Italian Passport
Current Role
Senior Marketing Manager at MDC Data Centers